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 SALVO FAIR 2005 DEALER SURVEY RESULTS
This year's Salvo fair was deemed a success by almost everyone. It may have been the better weather or the £20,000 spent on marketing, compared to £5,000 last year, which resulted in a doubling in the visitor numbers to 4,000, perhaps the minimum needed to produce a feel-good factor for the trade. Some dealers made a huge effort to support the fledgling show, with Jason Davies and Ed Pearce once again gaining top marks for effort with a pitch covering an acre that contained four articsful of salvage.
The fair started at 10am on Saturday and ran through to 5pm Sunday. One stand dropped out for the Sunday, and most were beginning to clear up at around 4pm on the Sunday, although people were still buying. Generally, it seems as though Saturday was a stronger buying day, but some had their best day on Sunday. There were more dealers around on Saturday, and a few journalists, amongst whom stalwarts included the Evening Standard, and this year two Italians came from Salvo's long-time Italian colleagues at Stefano Trentini's the Rome-based Casa Antica magazine.
One of the shows star attractions, a pair of nine feet high birds carved from a single piece of wood, on offer from Olliffs Architectural in Bristol for £8,500, sold on Saturday for an undisclosed sum to Cronins Reclamation of Surrey. Despite interest in both George V's bath and the Shanks canopy once owned by Elaine Page, neither sold during the show.
On the Saturday evening there was an impromptu exhibitors get together which resulted, according to one present, in some of the assembly seeing in the dawn 'before returning to Hotel Guantanomo in a state of glorious confusion'.
Of the forty dealers who came, 16 completed an online survey. three-quarters said this year's fair was good or excellent, half sold between £5,000 to £10,000 over the weekend and all were expecting similar post-fair sales. Several dealers asked for a better demarcated trade v public opening, so we will probably make part of Friday an official trade day next year. This year over twenty dealers popped into the organiser's tent to request details of pitch prices, which bodes well for next year. There will probably be a new range of pitch sizes and prices next year too, and to quash this year's complaints from the anti-metric lobby pitches will be sold in old pre-Imperial areas - rods, roods and vergees - with some ancient Egyptian and Chinese thrown in for good measure.
Finally, for those whose concern for Salvo's finances is touching, we once again inevitably lost money on the Salvo Fair, but at least this time the show was deemed universally successful, and as the fair builds and we gradually fine tune our marketing budget we hope to move into profit (some time in 2025!). Next year's fair will be held on 1st and 2nd July 2006.
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SALVONEWS 253 . . . SALVO FAIR EDITION
Contents include: Salvo Fair Knebworth Sat 2 July and Sun 3 July . . . Cox's, Crapper, Cronin, Cast Iron Rec, Chancellors, Normand, Olliff (sorry that's all we could fit in) . . . see you there!
Other stories include the possible Spring 2006 Olympia Fair architectural and garden enclave, Lassco, West Yorks Architectural and Abacus Stone, Retrouvius at Battersea, Ascot Racecourse Gates, Grand Designs Mills and Masco combo, Gaze Bygones and Architectural (Mr Willows will be at Salvo Fair on the Sunday) and last but not least Sotheby's Billingshurst post their best ever result - £2.3m hammer and afters - and Rylands explains why he and Werff felt like naughty schoolboys, plus more snippets including Michael Brown, renowned Scottish locksmith who is coming to this year's Salvo Fair and will mend locks and make old keys while u wait. He will also buy old keys if you have any. It's all happening . . .
Download the colour version in Acrobat pdf format (link below).
The black and white printed version was being printed today, then DISASTER . . the printer broke with only 100 to go. So, apologies, as some of you will have to wait a while for the print version, but most UK subscribers should receive it by Tuesday 28 July.
A UK SalvoNEWS subscription is GBP50 (free to Salvo Code dealers) and includes SalvoEMAILS. Subscribers can receive just the print edition, or the pdf edition, or both. All overseas print copies are now sent by surface mail, not air mail, to save energy.
Story Type : Salvo Fair
Location : UK > Hertfordshire
Category : News Stories
IP : Logged
No : sn253end
ID : 1 (17348)
User : Admin ; (Administrator)
Date Created : 25 Jun 2005 18:21:37
Date Modified : 25 Jun 2005 18:21:37;
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