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 MASCO AND ROBERT MILLS AT GRAND DESIGNS
KATE Jerrold, the new MD of Robert Mills Ltd of Bristol, was making final preparations to their displays on the salvage feature at the Grand Designs Live exhibition in London when we spoke to her.
The stand is a joint exercise between Minchinhampton Architectural and the new look Robert Mills in what she and Steve Tomlin hope will be the first of many joint marketing approaches with Masco doing mainly exteriors and Robert Mills doing interiors.
Kate Jerrold said, 'We are banding together like businesses in other industries these days. Colin Scull and Steve Tomlin already had a working relationship, and this could be the start of a great business partnership.' Kate is Colin Scull's daughter and has been involved in the business for a year and managing director since April.
'Being passionate about something is not necessarily good business practice. When I came into Robert Mills the ethos was more about finding good homes for cherished objects than selling and marketing. There are a number of changes I would like to see. Getting the business to appeal to women - women can be intimidated by salvage yards. Getting people to appreciate the look that our stock offers. Drawing a clear line between us and the antiques sector and some of its more negative connotations. Get into the luxury end of the market. Making us more mainstream. We want to be accessible.'
She hopes that Robert Mills at Grand Designs will help move the company further towards these goals.
'We're a large player but we lost touch. This year we have had pitches at Ardingly, Newark, Shepton Mallet and Swinderby, which has helped, particularly Ardingly, re-establish links with US and other foreign dealers. Grand Designs is another plank in this strategy. It's not about making sales today, more grounding us for the future. Grand Designs Live is like a Paris catwalk - people go there to get inspired not to buy the clothes.' Of course, a sale or two would not be amiss.
Robert Mills are selling stained glass by Burne Jones made by Morris & Co at £27,000, a set of eight English oak choir stalls 15ft high with misericords at £22,300, a pair of brass candelabra at £13,200 and a load of other stuff including a massive water filter and a some small pine columns. A beautiful selection of to which our photos could not do real justice.
ASCOT BANDSTAND AUCTION
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GRAND Designs Live, at 12pm on Sunday 12th June, will be the venue of the auction of Masco's lovingly restored Ascot Bandstand made by the Lion Foundry in 1927. This is the centrepiece of the show, surrounded by deck chairs at the end of an avenue of lime trees. The estimated price is £130,000 to £150,000 (although the reserve is rumoured to be somewhat lower - around £80k). Bidders can turn up at the show at London's Excel or bid by phone if they register beforehand on 01992 570030 or at the weekend on 07760 441749. The auctioneer is John Baddeley of Bonhams.
[Photo: The photo below shows Richard Morey (left) of Media Ten organisers of Grand Designs Live, David Sanderson (centre) construction manager for Masco who supervised the restoration and rebuild of the Bandstand, and Steve Tomlin (right) MD of Masco
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 MASCO AT GRAND DESIGNS LIVE JUNE 10-12
See MASCo's huge reclamation feature at Kevin McCloud's Grand Designs Live at ExCel London, alongside the likes of Dermot Gavin's garden feature, from Friday June 10th to Sunday June 12th when the Ascot Bandstand will be auctioned at the show.
'All the drama and eclecticism of our Cotswold yard will be re-created at ExCel in London's Docklands, providing a terrific opportunity for both public and trade visitors to view and buy from our extensive stock, and meet the experts. Grand Designs Live is the three dimensional, living, breathing live event version of the hit TV show and magazine. Its unique layout is zoned into Grand Interiors, Grand Kitchens and Bathrooms, Grand Gardens and finally Grand Build, where you will find our magnificent reclamation feature,' says MASCO's press release. For further information please contact Annabel Britton at MASCO on 01285 760 886, or email masco@catbrain.com
NOTE: The Ascot Bandstand was built in 1927 by the Lion Foundry in Scotland, and was recently bought by MASCO during demolition at the famous Royal Ascot race course. The gates to the winner's enclosure, relatively modest wrought and cast iron, sold at a charity auction to Bill Gredley, a Newmarket trainer, against determined underbidding by J P McManus (of ManU fame), for £329,000 inc 17.5 per cent buyer's premium. The gates, which had been estimated at £20,000, were sold by Graham Budd in association with Sotheby's Olympia. The ATG wryly pointed out that the price was a record for a piece of sporting memorabilia, 'but one that only lasted 48 hours before it was exceeded when Christie's South Ken sold the FA Cup for £420,000 two days later'. The Ascot bandstand is estimated at £130k - £150k for the Grand Design's auction. If it fails to sell we hope it may put in an appearance at the Salvo Fair on July 2nd and 3rd.
[Photo: Restoring the bandstand prior to its imminent re-erection at Excel
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Date Created : 03 Jun 2005 18:31:37
Date Modified : 03 Jun 2005 18:31:37;
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