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DECLAN AT DECOREX
VICTORIAN Wood Works was a major standholder at the London interior design show Decorex, held at The Royal Hospital in Chelsea last week.
Accompanied by Phil Wilson, long time sales and marketing director at VWW, and Max Edwards, recently-joined designer, MD Declan Molloy worked the floor, or rather floors, of finely finished sample panels of top quality reclaimed, seamlessly moving from Conran to Vogue to New York to Croatia, as the champagne flowed. The stand, or possibly a panel of the new Harrods floor (extreme left chevron in the bigger image), won a BIDA design award at the show, much to Phil's delight.
Mr. Molloy, recently described by a prominent home interest mag as a genial tree sprite, was effusive. 'This is the only show we do, and for us it really is the only show in town,' he said. 'That's why we make a big effort here.' Certainly, all the design mags were there (Country Homes, English Home, Grand Designs, Homes & Gardens, House & Garden, Interior Design - complete with new editor Gary Mason formerly of Period Living - and World of Interiors) as too was ACID, Chesney's (all new modern) and Stuart Interiors (all repro?).
VWW are currently working on phase one, worth £237,000, of a four-phase revamp in hand-finished oak chevron of the menswear floor at Harrods in Knightsbridge, a stone's throw from VWW's new shop (the other new outlet is in Manhattan - tel 212 247 9600).
Victorian Wood Works have shifted away from new flooring back to reclaimed. Last year around half their output was new wood, but this year that will be down to fifteen per cent. 'We ended up playing the margins, with a warehouse and machinery that was only half working, so we decided to go back to our core strength,' Declan said. Grand.
[Photo: Left to right Max Edwards, Declan Molloy and Phil Wilson
Story Type : Event
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Location : UK > London South West
Category : FLOORING
IP : Logged
No : sn24702
ID : 1 (13105)
User : ; (Administrator)
Date Created : 06 Oct 2004 17:45:30
Date Modified : 06 Oct 2004 17:45:30;
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